Every global or local business needs marketing to convert more customers into sales. Marketing also allows a company to compete and adds value to the business.
Gamification is not expensive; it costs around $29 – $200, depending on the type of gamification you are looking for in the business. However, depending on the customization, gamification can easily cost more.
In this article, I’m going to discuss gamification on casual games known as advergames or branded games and how much it costs to gamify a casual game.
What are Advergames or Branded Games?
Branded games are popular HTML5 casual games that show the branding of a particular business. The sole purpose of using advergames or branded games is for marketing.
As traditional marketing is getting boring and costly, many businesses are currently using branded games to create marketing campaigns that are more engaging and less expensive.
Depending on your business type, you can choose casual games such as action, adventure, board, card, family, fun, music, puzzle, racing, food, etc.
Now, if you have a restaurant or are working with a food business, you can easily use branded games for your marketing campaign.
Suppose the game’s objective is to collect coins, then instead of the coin. In that case, you can add different types of food icons into the game and let your audience know what kind of restaurant you have.
You can also add bonuses and collect emails from the customer to avail a particular offer. The marketing possibilities are endless for branded games.
At Whitelabel, we customize each of our casual games depending on a business need. It helps the business to organize marketing campaigns more efficiently.
Branded Games that We Build for Businesses:
Galaxy Dominator Arcade’88:
Galaxy Dominator game was branded for Arcade’88, which is an NFT project. The sole purpose of this game is to promote the project to it’s audience.
City Traffic FlavourfulVlog:
City Traffic game was branded for Flovourful Vlog, which is a food blogging site. By using this game this blog can easily promote itself and create awareness among the audience.
BasketBall Champ AromaFlame:
AromaFlame is an e-commerce site that sells the product; the Basketball Champ game was branded for this site. This game is easy and fun to play, creating engagement and converting customers into buying products from AromaFlame.
How Much Does It Cost to Build a Branded Casual Game?
Gamifying a casual game can cost from $29 – to $200, depending on the customization you are looking for your business. However, at WhiteLabel, we are offering different types of pricing for every type of business.
You can check the pricing in here.
Branded games or casual games cost way less than traditional marketing. A small business spends around $30,000 on marketing each year. Where as marketing a branded games costs way less than the traditional marketing cost.
If you want to market a branded games through Facebook or google, it can cost around $1000 a month, depending on the target audience.
So, using branded games to market your business can cost around $10,000 to $12,000 a year. However, you might be using different types of branded games for each campaign to see what works best for your business.
Advantages of Gamification:
- It’s an efficient way to market your business
- Branded games create awareness
- Collects user data through analytics
- Increases engagement and customer retention
- Shows different types of brand offers
- Increases conversion rate