Gamification offers strategic games to the business in order to engage and motivate users. Gamification on casual games for a particular brand will provide a … Read more
Most forms of advertising these days cause customers to lose interest. In worst cases, even loyal customers get frustrated seeing the same ad repeatedly. In today’s cookieless world, advergames or branded games are an effective way to collect first-party data without annoying customers. Clearly, this method is getting more attention among top marketers.